Salon's Simon Maloy: Coca-Cola's Multi-Language Super Bowl Ad Drew Out the Nativist Xenophobes

Simon Maloy's column at Salon is linked below.

Simon Maloy: The Backlash Against the Coca-Cola Super Bowl Ad

"Coca-Cola’s ad was a nod to a long-standing truth about America: A country of such broad ethnic diversity is going to have whole communities that speak languages other than English. From the barrios of Los Angeles to the tenement blocks of turn-of-the-century New York to the Gullah region of the antebellum South, there have always been American communities where standard English wasn’t spoken at home. In my own family it’s not uncommon to hear conversations in English, Spanish, Russian and Portuguese. This isn’t a threat to American culture. It is American culture.

But for the conservative pundits and 'English first' nativists, the simple act of recognizing other heritages somehow detracts from their own. This is the culture war, and it’s a zero-sum fight. In the eyes of the critics, Coke’s acknowledgment that English does not command 100 percent of the linguistic market was giving aid and comfort to the enemy. It’s a blatant and nasty appeal to cultural resentment and xenophobia."

---Simon Maloy, Salon