Charlie Cook takes a look at the complexities of ethnicity and gender in American voting patterns, particularly the ways in which women voters constitute a very heterogeneous demographic.
Cook notes that, within the GOP, there is a perspective holding that the party must learn to develop its messaging in fashions appealing to more varied audiences.
Charlie Cook: Stereotyping Demographic Voting Groups
"If Republicans want to appeal only to older white men, their rhetoric would not have to change one iota. But with the makeup of the electorate changing dramatically, it’s hard to avoid the conclusion that the Republican Party has an unsustainable business model."
---Charlie Cook, National Journal